EngagementSoftAudience acquisition for events
Audience acquisition for events

Registrations from roles that buy.

EngagementSoft fills webinars and events with the right roles for customer engagement software vendors. Programs are built around your offer, your market and your definition of qualified.

Event seats filledExample
Target roles only, confirmed before the day
Our work

What a program includes

EngagementSoft is a audience acquisition firm working with customer engagement software vendors. Each service can run on its own or together.

01

Event and webinar registrations

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We promote your webinars, roundtables and events to the roles you want there, confirm registrations and follow up afterwards so attendance turns into pipeline.

02

Lead nurturing

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Most buyers aren't ready on first contact. We run helpful, low-pressure nurture programs that keep you in the conversation and flag the moment a lead becomes sales-ready.

03

MQL programs

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We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.

04

Content strategy

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We plan and write articles, guides and comparison pages around the questions buyers ask before they talk to sales, and build them so they rank and get shared internally.

Process

How it works

01

Brief

Your offer, best customers and what qualified means.

02

Build

Target accounts and contacts researched and checked.

03

Launch

Outreach goes live with agreed messaging.

04

Hand over

Qualified leads and meetings, with notes.

Principles

The way we work

Simple rules we follow on every engagement.

Easy to opt out

Every message makes it simple to say no, and we honour it straight away.

Quality over volume

We'd rather send you five right leads than fifty wrong ones.

Personal, not mass

Outreach is written for a role and a company, never blasted.

Who we work with

Teams we support

Customer engagement software vendorsSDR managersRevenue operationsCEOs of growing firms
FAQ

Common questions

What counts as a qualified lead?

We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.

How do you contact prospects?

Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.

Can you work with our CRM?

Yes. Leads can be delivered into most CRMs or as files with the fields you use.

Let’s plan your next program

Send a short brief and a person will reply with ideas and next steps.

Contact EngagementSoft