EngagementSoftAudience acquisition for events
Services

What EngagementSoft does

EngagementSoft fills webinars and events with the right roles for customer engagement software vendors. Programs are built around your offer, your market and your definition of qualified.

01

Event and webinar registrations

The right attendees in the room.

We promote your webinars, roundtables and events to the roles you want there, confirm registrations and follow up afterwards so attendance turns into pipeline.

  • Targeted invitations
  • Registration and reminders
  • Post-event follow-up
02

Lead nurturing

Stay useful until the buyer is ready.

Most buyers aren't ready on first contact. We run helpful, low-pressure nurture programs that keep you in the conversation and flag the moment a lead becomes sales-ready.

  • Stage-based nurture tracks
  • Re-engagement of old leads
  • Hand-off when interest returns
03

MQL programs

Marketing-qualified leads that match your scoring.

We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.

  • Agreed scoring criteria
  • Content-led engagement
  • CRM-ready lead records
04

Content strategy

Content that sales teams actually use.

We plan and write articles, guides and comparison pages around the questions buyers ask before they talk to sales, and build them so they rank and get shared internally.

  • Topic and keyword plans
  • Long-form guides
  • Sales-enablement pieces
Also available

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